Nigerian Breweries Plc has revealed that it has no intention of leaving the Nigerian market, despite the current economic hardship.
This was gathered during a media parley held on Thursday, 22nd February 2024 in Lagos.
Speaking at the event, the Head of Media and Marketing, Wasiu Abiola said; “We have been here for over 77 years, we have no plans to exit Nigeria”.
Reacting to the price increase of drinks, Abiola said the company is a part of the economy and faces the same challenges others are facing, thus the price review is necessitated to sustain the company.
Nigerian Breweries Speaks On Plans Of Leaving Nigeria Amidst Economic Hardship
Abiola further disclosed that despite the economic challenges, the company is still having innovation at the core of its being, adding that the company will soon launch products and campaigns to keep its customers satisfied.
Responding to the question of reduction in the quality of their product due to the economic challenges, Innovation Manager, Obinna Aneke assured that the company will retain its standard quality irrespective as the consumers’ satisfaction is their utmost priority.
Finally, Marketing Expert, Elohor Olumide-Awe said the company is dedicated to giving back to the society through various initiatives such as the Maltina Teacher of the Year Award which would be a decade this year.
They hinted that the Tenth Anniversary of the Teacher of the Year Award will be done in grandstyle.
Meanwhile, recall that Nigerian Breweries Plc has issued a new price review notification to all its customers in the West Zone.
According to a letter dated February 12, 2024, the price review, effective February 19, 2024, is deemed necessary to offset the impact of increased production expenses.
“This is to inform you that we are constrained to review the prices of some of our SKUs with effect from Monday, February 19, 2024.
“This review has become necessary because of continued rising input costs and the need to mitigate the impact,” the statement read.