By Gloria Ikibah
OrderPaper, Nigeria’s leading organisation focused on tracking parliamentary activities, has announced a rebranding effort aimed at strengthening its image and public engagement.
This was contained in a statement by the organisation’s Chief Executives Office, Oke Apiah, on Sunday in Abuja.
Apiah who explained that the move aligns with OrderPaper’s commitment to connecting the public with parliamentary processes, noted that the organisation will continue using data and technology to improve civic participation and governance.
He said: “As part of the rebranding, OrderPaper has unveiled a new logo that captures its brand essence and attributes through a nimble, sleek, and timeless aesthetic.
“The design reflects a tech-forward approach and embodies a commitment to transparency, accountability and excellent service delivery. The updated green colour palette signifies trust, innovation, and the organization’s evolution as an enduring and trusted partner in fostering a transparent and inclusive democracy.
“The new identity has been deliberately crafted to symbolize clarity, objectivity, and accessibility in governance and citizen engagement.
“A significant aspect of the rebranding is the unveiling of a dedicated media arm, now known as Parliament Reports. This platform – www.parliamentreports.com – provides legislative intelligence, policy analysis, data analytics, and comprehensive coverage of Nigeria’s national and state assemblies.
“Parliament Reports reinforces OrderPaper’s commitment to delivering timely and relevant learning and data to support informed decision-making by citizens, as well as private and public entities. A WhatsApp channel has been created to specifically support this renewed focus”.
The OrderPaper boss furthernotesd that the rebranding was more than a visual update, as it represents the organisation’s renewed commitment to fostering transparency, accountability, and active citizenship.
“We believe that informed citizens are essential for effective governance, and through our innovative approaches, we aim to empower all stakeholders to demand greater accountability and optimal service delivery from their elected representatives in government.
“To further drive public engagement, OrderPaper has introduced a gap-bridging mechanism whereby citizens can reach their representatives in the National Assembly with their queries and petitions through a specialised feature on our redesigned website called Reach Your Rep.
“Furthermore, we have introduced new dissemination channels to enhance civic participation and inclusion. In this regard, a social community called People’s Parliament has been established on Facebook and WhatsApp”, he stated.