Snapchat gains 11m users worldwide

By Francesca Hangeior

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Snapchat’s global user base continues to grow, with 11 million new daily active users joining in the last three months, bringing the app’s total to 443 million, an increase of 9%.

However, its user count in the U.S. market has stagnated at 100 million annually.

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Snap, Snapchat’s parent company, has struggled to convert its growing user base into profits.

Revenue for the third quarter rose by 15% year-over-year to $1.37 billion, slightly surpassing analyst expectations but the company still posted a loss of $153 million—a 58% improvement from a $368.3 million loss in the same period last year.

Snap’s revenue mainly comes from advertising on the Snapchat platform.

For the upcoming quarter, including the Christmas season, Snap forecasts revenue between $1.51 billion and $1.56 billion, aligning with analysts’ higher estimates.

Following the announcement of a $500 million share buyback, Snap’s stock rose by about 7% in after-hours trading.

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