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Apply Perfumes Correctly To Ensure Best Scent Experience—Says Sirtified Perfume CEO, Adetayo Olowookere

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By Prosper Olayiwola

The Managing Director of Sirtified Perfume and More, Femi Adetayo Olowookere has got his audience awestruck at the venue of a talk show organized for lovers of perfumes and merchants at a popular hotel in Victoria Island, Lagos on Tuesday, October 28, 2025.

Adetayo who used the opportunity to share his over twenty years experience in perfume business explained that perfume is far more than an accessory, noting that it was a powerful, invisible language that speaks to the emotions, memories, and perceptions of those around who wear them.

Speaking at the talk show with the theme, “What Your Perfume Is Saying to Others: the Science, History, and Psychology of Scent” the astute businessman also advised perfume users that it was essential to understand the science of fragrance and apply it correctly to ensure the best scent experience whether for religious functions, classrooms, parties, office or at home.

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According to Adetayo, “Your choice of fragrance not only enhances your presence but also tells a story about your identity, personality, and intentions. By exploring the science behind the olfactory system, the cultural and historical context of scent, and the psychology of fragrance choices, we uncover how perfume communicates who we are and who we aspire to be.

“Scent begins its journey in the nose, where specialized sensory neurons in the olfactory epithelium detect odour molecules. These signals travel to the olfactory bulb in the brain, which is directly linked to the limbic system the centre for emotions, memory, and behaviour. Unlike visual or auditory stimuli, which are processed in the brain’s analytical regions, scent bypasses rational thought and goes straight to the emotional core.

“This unique connection explains why smells can evoke powerful memories, stir deep feelings, and even influence behaviour. A whiff of lavender might transport you to a peaceful garden, while the scent of vanilla could remind you of a warm kitchen on a winter day. This primal connection makes perfume an exceptionally potent tool for self-expression and influence.

“Perfume has played a significant role in human culture for thousands of years. In ancient Egypt, fragrances like frankincense and myrrh were used in religious rituals and to honour the gods. The Greeks and Romans elevated perfume to an art form, blending oils and spices for personal adornment. In the Middle Ages, perfumes were prized for their ability to mask odours, while the Renaissance saw fragrance become a symbol of wealth and sophistication.

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“Today, perfume is both an art and a science, with modern perfumery combining rare ingredients, synthetic molecules, and cutting-edge chemistry to create scents that evoke emotion and memory. This rich history underscores the enduring significance of fragrance in our lives.

“Fragrances are deeply personal and reflect how we wish to be perceived. They act as an olfactory extension of our personality, with different scent families carrying distinct psychological associations.

“Floral Scents (e.g., rose, jasmine, lavender); Often associated with femininity, warmth, and elegance, floral fragrances evoke romance and approachability. Iconic examples include Chanel No. 5, with its timeless blend of jasmine and rose.

“Citrus Scents (e.g., lemon, bergamot, orange); Bright and energizing, these fragrances signal optimism and dynamism. A classic example is Acqua di Parma Colonia, known for its fresh and zesty notes.

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“Woody and Earthy Scents (e.g., sandalwood, cedarwood, patchouli); These scents exude confidence, depth, and stability. Tom Ford’s Oud Wood captures the grounding essence of this category.

“Oriental and Spicy Scents (e.g., vanilla, amber, cinnamon); Sensual and mysterious, these fragrances project sophistication and allure. Yves Saint Laurent’s Opium is a quintessential example of this luxurious family.

“Aquatic and Fresh Scents (e.g., ocean breeze, rainwater); Clean and invigorating, these fragrances suggest a laid-back, free-spirited personality. Davidoff’s Cool Water embodies this refreshing profile.

“Choosing a fragrance from one of these families can subtly communicate your mood, intentions, and personality to those around you.

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“The reality is that fragrance has stepped into a new spotlight and I tell my customers this each time they visit me in our wholesale outlet at Shop A 94, Akwa Ibom Plaza Trade Fair Complex along Lagos-Badagry Expressway. Perfumes are no longer confined to department store counters or private collections, perfume is now a global cultural conversation.

“TikTok creators rack up millions of views sharing their fragrance wardrobes. Celebrities don’t just endorse scents—they make entire fragrance campaigns into cinematic events. And consumers, seeking comfort in a world of uncertainty, are using perfume as a daily tool for self-expression and wellness. Meanwhile, for those asking for my personal contact I can be reached on +234 808 740 2121” Olowookere stated.

The high profile event with huge media presence had in attendance several successful perfume merchants who have been in the bussiness for donkey years including some investors who came from far away India, United Arab Emirates, France, and Libya, etc. They all applauded Adetayo for distinguishing himself at the gathering with his indepth knowledge and insightful contributions which captured the essence of the event.

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CSOs cry out over unexplained TikTok blackout in Northern Nigeria

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A coalition of 12 civil society organisations focused on digital rights, freedom of expression, and civic space has raised an alarm over an ongoing, unexplained disruption of access to TikTok across several states in Northern Nigeria.

The CSOs claimed that the widespread access difficulties began around mid-September 2026 as intermittent disruptions, but have since escalated into a multi-week digital blackout in states including Kano, Kaduna, Kebbi, and Sokoto.

Millions of citizens relying on the social media platform for their livelihoods, information dissemination, and daily communication are said to be unable to upload content, view videos, or load pages using standard mobile data connections. Service currently remains accessible only for a fraction of users through Virtual Private Networks (VPNs).

Adopting the neutral term “TikTok Disruption” while awaiting further technical evidence, the group expressed deep concern over what it described as more than two weeks of institutional silence from regulatory bodies, telecommunications operators, and platform managers.

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Addressing the possibility of state involvement, the coalition emphasized that if the outage stems from intentional directives, government agencies must immediately cease any unlawful blocking, throttling, or filtering. Any platform restrictions, the CSOs noted, must have a clear legal foundation and comply strictly with constitutional protections under Section 39 of Nigeria’s 1999 Constitution and international human rights frameworks guaranteeing freedom of expression and access to information.

The statement also urged regulatory authorities to ensure that citizens, media practitioners, and researchers documenting the blackout or utilizing VPNs are protected from harassment, arrest, or penalties. Similarly, the coalition called on TikTok to publicly clarify whether internal technical glitches, infrastructure routing failures, or localized delivery modifications contributed to the disruption.

To prevent future occurrences, the coalition recommended the creation of a national internet disruption transparency protocol, alongside a formal engagement mechanism bringing together civil society, technical experts, and government agencies under the leadership of the Ministry of Communications, Innovation and Digital Economy.

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Wike fires Amaechi: You failed as Speaker, Governor and Minister For 24 Years(Photos)

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… ​Reaffirms loyalty to President Bola Tinubu, vows to continue building sustainable leadership
​
Former Governor of Rivers State and Minister of the Federal Capital Territory (FCT), Chief Nyesom Wike, has challenged the people of Evo Kingdom to point to any tangible development or political empowerment attracted to their land by his predecessor, Chibuike Rotimi Amaechi, despite holding top political offices as Speaker, Governor, and Minister for 24 years.

​Speaking during an interactive session with leaders and stakeholders of Evo Kingdom in Obio-Akpor Local Government Area, Wike declared that unlike past leaders who used their elevation to pull down others and monopolize power, his political philosophy centers on human capacity development, divine gratitude, and uplifting his people.

​Wike questioned the moral right of those who spent decades in high offices without leaving behind a legacy of leadership or infrastructure in the area, warning against selfish politics that crumbles once the leader passes on.

​”Because how will I answer before God if these people could take that kind of risk, and opportunity came up for you to help, for you to uplift them? But because of your greed, because of your selfishness, you don’t want anybody to reach the level you are,” Wike said.

He said; “You don’t want anybody in Obio-Akpor to be governor again because you have become governor. God will not be happy with me”.

​Taking direct aim at Amaechi’s 24-year tenure across various arms of government, Wike challenged the kingdom to present evidence of what was attracted to the land under his rival’s reign.

​”Someone was Speaker of the House of Assembly for eight years, Governor for eight years, and Minister for eight years—that is 24 years in top leadership positions! What can anybody point to that he attracted to Evo Kingdom or Rivers State in all those 24 years? Nothing! Not one single thing!

​”I was a Minister of State for Education, and as I sit here, I can count the projects I brought to Rivers State and my people. But somebody was Speaker, Governor, and headed a very lucrative ministry as a full Minister for eight years, yet brought nothing back home! How can someone who spent 24 years in power without empowering his people or raising new leaders now turn around to tell you he loves you?” Wike queried.

​Highlighting his political trajectory and contentment with his achievements under the administration of President Bola Ahmed Tinubu, the FCT Minister stressed that he has no further personal political ambitions other than serving as a vessel for his people.

​”After all, what do I want that God has not given to me? Nothing! Nothing! Nothing! The only thing I ask from God today is to continue to give me long life,” he said.

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“I can’t be a governor again. I’ve been a minister two times. I cannot be chairman of council again. So I am happy. I don’t have anything to lose”.

​He continued: “What leadership, as you are leaving, what’s the leadership you have kept behind to continue with where you have stopped? Because our problem here is that you just want only yourself. When you die, everything crumbles. That is not our own case.”

​Addressing political uncertainties and betrayal, the Minister reiterated his firm trust in God rather than human promises.

​”As a politician, I know that the only person who will not disappoint is God,” Wike declared.

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“So, don’t ever believe that a human being will not disappoint you. No matter the love you have, do the best you can do. If the person disappoints you, don’t kill yourself. God will right the wrong”, he said.

​Wike also recounted how his administration restructured the chieftaincy institution to give Evo Kingdom adequate representation in the Rivers State Council of Traditional Rulers, dismissing claims that traditional politics or native charms could intimidate him.

Political leaders and traditional rulers like Eze Temple Ejekwu
and Elder Peter Chinwo, President of Evo Assembly assured the FCT Minister of victory for the President and other candidates endorsed by the Rainbow Coalition.
​

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Nigeria’s Ambassador to Hungary, Abass Ogwime, Selected to Commission Hungarian-African House in Budapest

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Nigeria’s Ambassador to Hungary, Abass Braimah Ogwime, has been selected among African ambassadors accredited to Hungary to officially commission the newly established Hungarian-African House in Budapest.

Ogwime, who also serves as Nigeria’s ambassador to Serbia, Croatia, Bosnia and Herzegovina, and Slovenia, was the guest speaker at the inauguration ceremony held in Budapest on October 2, 2026.

The event attracted members of the diplomatic community, Hungarian government representatives, African heads of mission, business executives, investors, members of the African diaspora and other stakeholders seeking to strengthen economic, cultural and diplomatic relations between Hungary and African countries.

The Hungarian-African House, known locally as Magyar-Afrika Ház, is an initiative of the Foundation for Africa. The facility is designed to serve as a permanent platform for dialogue, business development, cultural exchange and cooperation between Hungary and African nations.

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The initiative is expected to provide a meeting point for Hungarian and African businesses, investors, academic institutions and government representatives to explore investment opportunities, establish strategic partnerships and develop practical areas of collaboration.

Ogwime’s selection as one of the African ambassadors chosen for the commissioning underscores Nigeria’s participation in diplomatic engagements aimed at expanding cooperation between African countries and Hungary.

The Nigerian Embassy in Budapest reaffirmed its commitment to strengthening diplomatic ties, promoting economic partnerships and supporting initiatives that encourage collaboration between Nigerian, African and Hungarian institutions and communities.

The establishment of the Hungarian-African House comes amid broader efforts to deepen Africa-Europe engagement through trade, investment, cultural diplomacy and institutional partnerships.

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The new facility is expected to provide a dedicated space for advancing these objectives and fostering long-term relationships between Hungary and African countries.

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