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Dhamma Perfumes, CEO, Obi Ubaka Explains How To Succeed In Fragrance Business
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By Kayode Sanni-Arewa
Lagos-based perfume merchant and founder of Dhamma Perfumes, makers of FAB-LAB and ARO-FAC fragrances, Obi Ubaka, has shared a detailed roadmap for thriving in the perfume industry. He emphasizes that success hinges on building a unique brand identity, mastering both the art and science of fragrance creation, and staying attuned to the ever-evolving market landscape.
Ubaka, who operates from Block 6 Above Plaza, Trade Fair Complex along the Lagos-Badagry Expressway, explained that the fragrance business demands a rare blend of artistic vision, business acumen, integrity, and persistence.
He also described his brand as the type that helps people boost their confidence and stand out through fashion world, adding that his years of experience in the business of selling of designer perfumes for wholesale and retail customers has given him requisite knowledge and experience to speak as an authority within that business climate.
While fielding questions on navigating the scented landscape and essential strategies for perfume business success, Obi said; “The perfume industry, a multi-billion dollar global market, is fiercely competitive. To carve out a niche and thrive, aspiring perfumers and entrepreneurs need a strategic roadmap that encompasses creative prowess, market awareness, and operational efficiency. Let’s explore the core elements of this fragrant formula or let me say defining one’s niche and target audience, before embarking on scent business, a crucial first step is identifying your target audience. Who are you trying to reach? What are their aspirations, lifestyle, and scent preferences? Understanding these demographics allows you to invest in fragrances that resonate deeply.
In this business merchants must also be conversant about the raw materials used in producing them. Deep knowledge of fragrance ingredients, including natural essential oils, absolutes, and synthetic aroma chemicals must always be noted to ascertain the veracity of their quality and how long they can stay on the persons wearing them. Understanding the classification and composition of scents; citrus, floral, woody, oriental, etc. and how to blend them harmoniously to create a balanced and appealing fragrance profile should never be compromised. Mastering the techniques to create perfumes that have staying power (longevity) and a noticeable presence (projection) must be part of what should be appreciated in this very lucrative business.
On the issue of safety and regulations, Obi added, “well what I can say about this is that adhering to industry safety standards and regulations regarding fragrance ingredients and labeling is very important and of course every business owner must be law abiding and protect industry extant guidelines. One must also consider taking perfumery courses, working with experienced perfumers, or investing in resources that provide in-depth knowledge of fragrance formulation.”
In crafting a compelling brand story and identity, the founder of Dhamma Perfumes, makers of FAB-LAB and ARO-FAC fragrances added, “In a saturated market, a strong brand story differentiates you from the competition and moreover, you must have integrity. For example, this number, +234806 519 7515 has been my mobile for decades, since I have nothing to hide. The number has not changed. Besides that, your brand story should equally communicate your values, inspiration, and the unique philosophy behind your fragrances. You must develop a consistent and engaging marketing strategy that effectively communicates your brand story to your target audience through various channels.
“E-commerce Website is another important tool to expand the frontiers of perfume business from market research and product development to packaging design, branding, marketing, and choosing the right sales channels. A user-friendly website with high-quality product images, detailed descriptions, and secure online ordering will also be an advantage, while also building a sound and symbiotic relationship with logistics companies and others who are in the business dispatch services. Similarly, engaging with your target audience on social media platforms like Instagram, Facebook, Whatsapp, and Pinterest, showcasing your brand, and building a community around your fragrances must also be accommodated and considered.”
When asked about the unique role of packaging in the success of a perfume brand he said, “Packaging plays a critical role in conveying brand identity and influencing purchase decisions. We always advise stakeholders in the perfume business value chain about high-quality packaging that reflects the brand’s aesthetics and protects the fragrance. Consider sustainable packaging options to appeal to environmentally conscious consumers.
“Beyond that a serious minded merchant must also think about staying ahead of trends in the ever-evolving fragrance industry; this includes continuous learning and market research, these are very essential. You must also follow industry publications, attend trade shows, monitor social media trends, and engage with customers to understand their evolving preferences. Adaptability and innovation are key to long-term success,” Obi stated.
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See Black Market Dollar to Naira exchange rate today 3rd September 2026
The Black Market Dollar-to-Naira Exchange Rate for 3rd September 2026 Can Be Accessed Below.
NOTE: The exchange rate changes hourly. It depends on the volume of dollars available and the Demand. This means…you can buy or sell 1 dollar at a certain rate, and the price can change (high or low) within hours.
The exchange rate fluctuates hourly based on the supply and demand of dollars in the market.
What’s the dollar to naira black market today, 3rd September 2026?
The exchange rate for a dollar to naira at Lagos Parallel Market (Black Market) players sell a dollar for ₦1403 and buy at ₦1395 on Thursday, 3rd September, 2026, according to sources at Bureau De Change (BDC).
Please note that the Central Bank of Nigeria (CBN) does not recognize the parallel market (black market), as it has directed individuals who want to engage in Forex to approach their respective banks.
Dollar to Naira Black Market Rate Today
Dollar to Naira (USD to NGN) Black Market Exchange Rate Today
Selling Rate ₦1405
Buying Rate ₦1395
Dollar to Naira CBN Rate Today
Dollar to Naira (USD to NGN) CBN Rate Today
Highest Rate ₦1335
Lowest Rate ₦1326
News
Sad! Pastor, wife found dead after domestic fight
A Celestial Church of Christ evangelist, Abidemi Odukoya, and his wife, Adenike, have reportedly died in separate circumstances following an alleged domestic altercation at their residence in the Akinode/Ibogun community, Ogun State.
It was learnt that the incident occurred in the early hours of Monday, August 25, after the couple allegedly engaged in a domestic dispute that escalated into a physical confrontation.
The altercation reportedly left Adenike unconscious and injured, while her husband allegedly fled the residence.
A former Chairman of the Community Development Association, Adejimi Olawumi, said in a video shared by Arole TV on Wednesday that he was alerted by residents’ cries for help and subsequently found the woman lying in a pool of blood.
Olawumi said, “It was around 1am when I heard my neighbours shouting, ‘thief, thief.’ On my way out, I saw Daniel. I asked him what happened, and he said it was his mum and dad. Then I went to call my neighbours to come out.
“Immediately, we got inside the house and saw the wife in a pool of blood. At that time, there were no vehicles to take her to the hospital.
“The son said he did not see what happened between his mum and dad because he was in the other room. So, we started calling people together.”
Olawumi said members of the CDA subsequently noticed that Odukoya was missing and began searching for him.
According to him, they later learnt that the cleric had been hit by a vehicle in the Ifo area of the state.
He said, “When we saw that we did not see the husband, everyone in the CDA came out to look for him everywhere. We called our area chairman to tell him about the incident.
“Later, we heard that Mr Abidemi had been hit by a car in Ifo. The police took him to the hospital, and we confirmed that he was the one. The CDA then started working on how to bring his remains home.
“We have never heard or seen something like this happen before. We only know that they fight sometimes and settle it among themselves.”
Meanwhile, the late evangelist’s younger sister, in a video circulating online, claimed that the couple had been involved in repeated disagreements before their deaths.
She said the couple had visited her around April following an earlier altercation, adding that the matter was eventually resolved at a police station.
She said, “I have been hearing that they have been fighting for a while now. Around April, they came to my house. He explained everything about how he and his wife fought, and that it was at the police station they settled it.
“I only told them to be patient with each other because it is not right for a husband and wife to fight against each other. They had been fighting for a very long time, and people helped them settle it. And now we just heard that the husband and wife are dead.”
The woman said the family was informed of the incident after one of the siblings received a phone call, adding that arrangements were subsequently made for the remains of the deceased.
The wife was reportedly buried on the day of the incident, while Odukoya was buried on Wednesday, September 2.
In separate footage seen by PUNCH Metro on Wednesday, some clerics were seen performing burial rites over the remains of the evangelist at an undisclosed location.
The circumstances surrounding the deaths, however, remained unclear as of the time of filing this report.
When contacted on Wednesday, the deputy spokesman for the state police command, Opeyemi Oluborode, confirmed the incident.
“The police is investigating the incident,” he added. (The PUNCH)
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Borno Commissioner backpedals over ‘finger-cutting’ threat as police begin probe
Borno State Commissioner for Youths, Sports and Poverty Alleviation, Hon. Saina Buba, has retracted his controversial remark threatening to cut off the finger of anyone who pointed at government officials.
Buba had, while speaking at the City Boy Movement Empowerment Programme in Maiduguri, earlier in the week, threatened opponents of the ruling All Progressives Congress.
He had reportedly declared that citizens who voted for the ruling party would be fed with honey, while those who refused to support them would face physical punishment by caning.
The aggressive rhetoric sparked sharp criticism from various quarters, with civil society groups and political observers warning that the comments threatened public safety, violated democratic norms, and endangered dissenting voices in the state.
Critics argued that such language from a serving public official was unbecoming and posed a direct threat to multi-party democracy.
But the commissioner held a press briefing where he said he had no apology for his comment on the ground that there was no opposition in Borno and no one could fairly accuse him of threatening opponents.
After the briefing, the widespread anger continued, with critics blaming authorities and saying the man showed no remorse.
On Tuesday, the police high command said it had launched a critical probe into the inciting comments made by Buba and two other APC chieftains.
Fielding questions from Defence Correspondents at a joint security briefing in Abuja, on Tuesday, the force spokesman, Anietie Iniedu, described the inciting comments particularly in relation to the electoral process, as “a criminal offence”.
He said, “On the issue of the Senator in Osun State, the Council Chairman in FCT and the Borno Commissioner’s inciting comments, I was part of the team that questioned the distinguished Senator in Osun State.
“The law is very clear when it comes to inciting. It is criminal to incite members of the public, especially as you comment on the electoral process.”
Hours after the comment of the police spokesman, Buba issued a statement to address the controversy.
He expressed regret over the uproar his comments caused and offered an unreserved apology to the people of Borno State.
He said, “In recent days, a comment I made during the empowerment programme organised by the City Boy Movement in Maiduguri has generated considerable concern within the public space.
“I wish to state, unequivocally, that my remark was never intended to harm or violate the fundamental rights of the people of our dear state to freedom of choice and association, as enshrined in the Constitution of the Federal Republic of Nigeria (as amended).”
While noting that he had previously attempted to clarify that the remark was not meant to be taken literally, the commissioner acknowledged the gravity of ongoing public concern, prompting him to issue a formal retraction
Buba added, “I had earlier provided clarification that the comment was not intended to be taken in its literal sense.
“However, in view of the concern it has continued to generate, I am using this medium to retract my earlier statement formally and to apologise to the entire people of Borno State and beyond for any offence it may have caused.
“Let me state in categorical terms that my comment does not in any way represent the ideals of the All Progressives Congress (APC) and the administration of His Excellency, Governor Professor Babagana Umara Zulum.
“This administration does not in any way undermine the rights of our citizenry. Rather, the party and the administration continue to uphold and respect every segment of our society, particularly our youth, who have remained steadfast supporters of both the party and the Zulum administration.
“Governor Zulum and the APC have consistently demonstrated a true democratic spirit over the past seven years, and this commitment will remain unwavering to the very end of his tenure.”
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