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A rebirth for Arts, Culture, Creative Economy

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By Deji Ayoola

Beyond a seeming cosmetic spruce-up, the new Federal Ministry of Arts, Culture and Creative Economy, FMACCE, actually benefits from a fundamental vision tweak and structural reconceptualization from which the impactful achievements it has recorded within a year flow.

A baby of the “Renewed Hope Agenda” and rigorous visioning by President Bola Ahmed Tinubu’s new Nigeria that works, FMACCE, under the circumspect guidance of the youthful minister, Barr. Hannatu Musa Musawa, has chalked up some key achievements as of Q1 in 2024, less than a year since she gracefully set sail at the instance of the President.

“As a nation, we are trying to diversify from oil, and the creative economy is a strong alternative as the new oil because the future of the country depends on the creative sector.

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“Nigerian creatives all over the world are doing great things and that is why our ministry is set to be a beacon of creativity, innovation, and inclusivity,” the sure-footed lawyer, Musawa, recently told her audience in a keynote address at the opening of the 2024 management retreat for the ministry workers and its agencies in Abuja.

Cutting to the heart of her mandate, she further stated that, “We play a critical role in shaping the creative and cultural landscape of our nation while promoting and preserving Nigeria’s rich cultural heritage.

“Since the establishment of the Ministry by President Bola Tinubu, we have witnessed remarkable achievements and milestones, thanks to the dedication and passion of our predecessors and key stakeholders within the sector.

“From the establishment of cultural institutions to the implementation of landmark Policies, Project and Programmes, our Ministry has been and will continue to be at the forefront of driving positive change and transformation.”

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FMACCE is committed to aligning itself with the presidential priorities enunciated by President Tinubu for Ministers and top government functionaries back in November 2023. These include reforming the economy to deliver sustained inclusive growth, strengthening national security for peace and prosperity, boosting agriculture to achieve food security, among others.

Musawa nailed it when she insisted that, “The Art, Culture, and the Creative Economy sectors have a crucial role to play in achieving these priorities and are critical drivers of economic growth and job creation. By ensuring the development and continued investment in these sectors, we can harness their potential to stimulate innovation, promote entrepreneurship and attract investments, thereby contributing to the diversification and resilience of our economy.”

With notable clarity and emphasis, she reaffirmed her Ministry’s commitment to working together to ensure that the efforts that birthed FMACCE are consolidated and institutionalised. Significantly, Musawa who boldly proclaimed that the creative economy is Nigeria’s “new oil” has kept her pledge, mirrored in the impressive, critical grounds FMACCE has covered on her watch, despite the bracing challenges.

As the administration of President Tinubu marks its first anniversary in office, it will be pertinent to track its governance progress. It is a good opportunity to beam the searchlight on the achievements of FMACCE.

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Under Musawa’s stern watch, the FMACCE, as at the first quarter [Q1] of 2024, recorded a total of 1,005 individuals trained in professional development programs in the creative sub-sectors through NICO, National Theatre, NFC, NFI, NGA, MOWAA. It has also recorded a total of 103 trainees trained in cultural and creative academies established in partnership with higher institutions. These remarkable positives come under capacity building/training of individuals across the creatives sector.

The Ministry has also embarked on PPP for infrastructure renovation/construction. The ongoing renovation of the National Theatre through PPP with the CBN & The Bankers Committee.

On crucial partnerships and collaboration front, it has Commenced mapping of potential domestic and international partnerships and collaborations across all sub-sectors. It has signed MOUs for partnership with the Recording Academy (Grammy’s); the International Council on Monuments and Sites (ICOMOS) in collaboration with NCMM, ABU Zaria, and AUN Yola.

On the critical job Creation, the Ministry has recorded a total of 257,754 new jobs created. In terms of its contribution to the nation’s GDP, it has scaled up GDP contribution share by 0.37% from 1.3% to a current GDP share of 1.67%.

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Within the period of assessment which is under a year, FMACCE has increased the number of Nigerian Cultural Heritage on UNESCO Representative List by two. These include the Sango Festival Oyo and Midwifery.

On the Soft Power front, FMACCE has spearheaded the increase in Nigeria’s cultural influence which expanded from 2.5% to 46% and also recorded increase in Nigeria’s cultural influence which also expanded from 2.5% to 46%. It further recorded increase in Nigeria’s Brand Perception Index from 1.5% to 18%.

In terms of stakeholder engagement, it conducted 18 stakeholder engagement events with the public through Industry stakeholder workshops, CEBAAC and NGA.

Against the foregoing backdrop, it is indeed indisputable that the creative economy is a fountain of opportunities, a wellspring of economic growth, and a catalyst for societal transformation. It is also a testament to the ingenuity of Nigerians, the richness of her cultural heritage and the boundless imagination that defines it as a nation. The FMACCE boss has nimbly demonstrated this and promises even more.

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It was then not surprising that looking ahead, the Minister, FMACCE, has solemnly pledged that her ministry will facilitate the creation of two million jobs for the employment of qualified Nigerians.

Hear her: “We are trying to diversify from oil through the creative industry. Job creation is key and we want to create and contribute 2 million jobs by 2027. We want to increase the GDP of Nigeria by 100 billion dollars by 2030. It is doable. We are going to work round the clock to ensure we are able to do that.”

Clearly, President Tinubu, through the reconceptualization and creation of the new FMACCE, has demonstrated his genuine commitment to supporting the growth and development of the Art, Culture, and the Creative Economy Sectors. He clearly recognizes the vital role these sectors play in the national development agenda.

It’s then little wonder that President Tinubu has peered into the future and proclaimed his administration would create a trillion-dollar economy in ten years. For Doubting Thomases, it could be readily recalled that the US State of California recorded over three trillion-dollar GDP in 2023 by leveraging its human and technological resources.

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Leaning on his “Renewed Hope Agenda,” the emerging consensus is that indeed President Tinubu can leverage Nigeria’s population and resources to build a trillion-dollar economy within the next decade.

The President had noted that achieving his ambitious goal of creating a trillion-dollar economy in ten years can be further facilitated by ongoing efforts on job creation, access to capital for SMEs, inclusiveness, the rule of law and the fight against insecurity, hunger, poverty and corruption. Barr. Musawa is certainly a key player in that compelling big picture.

What’s more. The FMACCE boss Musawa has demonstrated a special awareness and knows it’s no secret that today, the world, Africa and Nigeria stand on the brink of substantial disruptions – and also of considerable opportunity – as new governance, political and business models challenge traditional playbooks.

She has demonstrated capacity, competence and compelling leadership in her previous engagements. The FMACCE under her watch as well as the nation are already benefiting from these critical capabilities as she drives the creative economy.

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● Dr Ayoola, a Cultural Anthropologist, writes in from Lagos.

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Opinion

CBN under Cardoso and $6.83 Billion balance of payments surplus in 2024 that signals economic resurgence

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By Ibrahim Modibbo

Since his appointment as the Governor of the Central Bank of Nigeria, in October 5, 2023, Olayemi Cardoso has continue to bring on board wide-range of macroeconomic reforms, stronger trade performance, and renewed investor confidence in Nigeria’s economy, that were aimed at putting the country back to its economic footing, as a strong economy that is second to none in Africa.
As part of the ongoing reforms, the Central Bank of Nigeria recently announced a Balance of Payments (BOP) surplus of $6.83 billion for the 2024 financial year, marking a decisive turnaround from deficits of $3.34 billion in 2023 and $3.32 billion in 2022, according to a press statement from Mrs Sidi-Ali, Hakama, the Ag. Director, Corporate Communications of the apex bank.
CBN says “the current and capital account recorded a surplus of $17.22 billion in 2024, underpinned by a goods trade surplus of $13.17 billion. Petroleum imports declined by 23.2% to $14.06 billion, while non-oil imports fell by 12.6% to $25.74 billion. On the export side, gas exports rose by 48.3% to $8.66 billion, and non-oil exports increased by 24.6% to $7.46 billion.”
While “remittance inflows remained resilient, with personal remittances rising by 8.9% to $20.93 billion. International Money Transfer Operator (IMTO) inflows surged by 43.5% to $4.73 billion, up from $3.30 billion in 2023, reflecting stronger engagement from the Nigerian diaspora. Official development assistance also rose by 6.2% to $3.37 billion,” the statement added.
Nigeria recorded a net acquisition of financial assets totalling $12.12 billion. Portfolio Investment inflows more than doubled, increasing by 106.5% to $13.35 billion, while resident foreign currency holdings grew by $5.41 billion, indicating stronger confidence in domestic economic stability. Although foreign direct investment fell by 42.3% to $1.08 billion, the overall financial account posted notable gains.
The country’s external reserves increased by $6.0 billion to $40.19 billion by year-end 2024, bolstering its external buffer.
Notably, net errors and omissions narrowed significantly by 79.5% to negative $5.10 billion in 2024, down from $24.90 billion in 2023, reflecting substantial improvements in data availability and capture. This represents a major advance in data accuracy, transparency, and overall reporting integrity.
The 2024 BOP surplus highlights the effectiveness of Nigeria’s ongoing reform agenda. The liberalisation and unification of the foreign exchange market, a disciplined monetary policy approach to managing inflation and stabilising the naira, and coordinated fiscal and monetary measures have all contributed to enhanced competitiveness and investor sentiment.
“The positive turnaround in our external finances is evidence of effective policy implementation and our unwavering commitment to macroeconomic stability,” said the Governor of the Central Bank of Nigeria. “This surplus marks an important step forward for Nigeria’s economy, benefiting investors, businesses, and everyday Nigerians alike,” the statement further noted.

Other notable indicators to building strong economy by this policy include but not limited to a stronger trade performance, particularly in the current and capital accounts, with a surplus of $17.22 billion in 2024, has contributed to the balance of payments surplus. A goods trade surplus of $13.17 billion that will further strengthens the positive trend. The decline in petroleum and non-oil imports also contributes to a more favorable trade balance.
It will noteworthy to note that the CBN’s reforms have increased investor confidence, leading to higher foreign portfolio investment inflows. Portfolio investment inflows more than doubled in 2024, reaching $13.35 billion. This influx of capital indicates a stronger belief in the stability and growth prospects of the Nigerian economy.
The apex bank’s disciplined monetary policy and FX market reforms on the other hand are aimed at managing inflation and stabilizing the Naira, has contributed to a more stable financial system.
The liberalization and unification of the foreign exchange market have led to greater transparency and reduced distortions in the market.
The implementation of an Electronic Foreign Exchange Matching System (EFEMS) further enhances transparency and efficiency in the FX market.
The reforms, including the unification of the exchange rate, have improved Nigeria’s competitiveness and attracted more foreign investment. Testament to this is the clearing of a $7 billion forex backlog which has also boosted the country’s image with foreign investors.
Also, the significant improvements in data availability and capture have led to a marked reduction in net errors and omissions in the balance of payments data. This enhanced data integrity provides a more accurate picture of the country’s economic performance and builds trust with stakeholders.
In conclusion, the combination of strong trade performance, renewed investor confidence, disciplined monetary policy, and improved data integrity, all facilitated by the CBN’s wide-ranging reforms, are key indicators of Nigeria’s economic resurgence. These developments demonstrate the positive impact of the reforms on the nation’s external finances and overall economic stability.

Dr Moddibo, a public analyst, wrote in from Abuja

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Opinion

CBN leads financial dialogue with JP Morgan, NGX, others, in pre-spring meetings Forum

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By Dr. Ibrahim Modibbo

In anticipation of the International Monetary Fund (IMF) and World Bank Group (WBG) Spring meetings which commenced on Monday, April 21, 2025, the Central Bank of Nigeria (CBN) partnered with J.P. Morgan, the Nigerian Exchange Group (NGX) and Africa Private Capital Association (AVCA) to host a high-profile global forum at Nasdaq MarketSite in New York on Thursday, April 17, 2025, according to press statement by Dr Ibrahim Moddibo.

The forum, titled “The Nigeria Investment Agenda: Pathways for Growth & Global Partnerships,” convened global investors, diaspora leaders, and senior financial stakeholders to examine Nigeria’s macroeconomic prospects and ongoing reform progress.During his commanding address, Governor Olayemi Cardoso outlined his comprehensive reform strategy encompassing monetary tightening, foreign exchange market transparency, and enhanced financial governance.

He emphasized that these initiatives are establishing the foundation for sustainable macroeconomic stability and heralding a new era of transparency and confidence.Governor Cardoso reaffirmed the CBN’s unwavering commitment to rebuilding credibility through orthodox monetary policy, transparency, and consistency.

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“We inherited a crisis of confidence but chose a different path. We’re not turning back,” he stated decisively.In a powerful fireside chat between the Governor and Nobel Prize-winning economist Dr. James Robinson, Reverend Richard L. Pearson Professor at the University of Chicago, Governor Cardoso elaborated on his vision to reestablish the CBN as a credible, trusted institution – rooted in domestic excellence and respected internationally.Mr. Muhammad Sani Abdullahi, Deputy Governor for Economic Policy at the CBN, delivered a macroeconomic update highlighting sharp increases in foreign exchange turnover, emerging signs of disinflation, and strengthening external reserves. “With a market-determined exchange rate and a transparent, rules-based policy framework, confidence is gradually being restored in Nigeria’s economy,” he noted.

Welcoming participants to the forum, Dr. Nkiru Balonwu, Adviser to the CBN Governor on Stakeholder Engagement and Strategic Communication, framed the forum as a key moment in the Bank’s broader engagement strategy. “Today is more than a conversation,” she noted.

It’s about opening the books on the CBN’s transformation story under Governor Cardoso – sharing the facts, interrogating the progress, and looking ahead together at what more can be done to build sustainable partnerships and unlock long-term capital,” she explained.

Another key highlight of the event was the panel discussion entitled “Repricing Nigeria: Assessing the Scope for Sustained Change.” Moderated by Gavin Serkin, Founder of New Markets Media & Intelligence, the panel featured global financial luminaries: Joyce Chang, Chair of Global Research at JPMorgan Chase; Jason Rekate, Global Co-Head of Corporate Banking at Citi; Razia Khan, Chief Economist for Africa & Middle East at Standard Chartered; and Ahmad Zuaiter, Co-Founder & CIO of Jadara Capital Partners. Each panelist provided expert perspectives on Nigeria’s investment landscape, noting renewed international interest driven by improved fundamentals, strengthened governance, and clearer policy direction.

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The CBN Board and Monetary Policy Committee were represented by US-based diaspora members Mr. Robert Agbede, Prof. Melvin Ayogu, and Dr. Aloysius Ordu, underscoring the Bank’s global engagement and commitment to leveraging Nigerian talent worldwide. Temi Popoola, Group CEO of NGX, moderated the Q&A session, while Dr. Olubukola Akinniyi Akinwunmi, Director of Banking Supervision at CBN, delivered the closing remarks.The forum focused on substantive discussions and future prospects: engaging critical voices, evaluating progress, and identifying requirements for building lasting partnerships and attracting long-term capital. Central to this endeavor is a clear objective: reestablishing the CBN as a credible, trusted institution respected globally and dedicated to excellence at home.

Dr. Ibrahim Modibbo, a public affairs analyst writes from Abuja.

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Opinion

Instagram , WhatsApp troubled by antitrust laws

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By Sonny Aragba-Akpore

While we are yet to grapple with the fate of Tik Tok which President Donald Trump had asked its parent company Byte Dance of China to divest from it’s American operations or be banned, Meta Group, owners of Instagram and WhatsApp, is troubled over antitrust concerns.

The U.S. Federal Trade Commission (FTC) has taken the group to court over anti competition issues.

Specifically, the FTC wants Meta to divest from its two biggest companies in an antitrust trial that could redefine the future of social media.

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And so Meta’s world is troubled as Mark Zuckerberg’s company could be forced to sell Instagram and WhatsApp if it loses the lawsuit that has just begun in the U.S.

The FTC has accused Zuckerberg’s company of having bought both platforms to eliminate competition and maintain a monopoly on social media.

If the court rules against them, it would be a historic blow to the tech giant.

Zuckerberg acquired Instagram in 2012, and then, two years later,(2014) completed his trio by buying WhatsApp.

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Facebook is the third leg of the trio and this easily makes the group the largest tech owner in the world.

Although these acquisitions were approved by the FTC itself at that time ,but now this lawsuit seeks to reverse that approval, arguing that the purchase was not for innovation but to “neutralize” emerging rivals like Instagram which was acquired in 2012 and thus take control of the entire market.

The FTC claims that Meta has used its financial muscle to block competition, buying up emerging apps instead of competing with them, and it has been doing this since 2008! Everything is based on 2012 emails where Zuckerberg had expressed concern about Instagram’s rapid growth compared to Facebook’s performance (which was his only app at the time). In those emails, Zuckerberg admitted it was better to buy than to compete. And so he did, acquiring the app years later.

“On the other hand, he also bought WhatsApp, and of course that reinforces the FTC’s accusation. Meta strengthened its control over the digital system, keeping these apps as separate platforms but under the same power structure” analysts reason.

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Meta has not denied the purchases, even though it rejects having acted in an anti-competitive way, calling the case a “weak lawsuit that ignores reality,” since they believe they face strong competition from platforms like TikTok, YouTube or X among many other apps.

During the trial, Zuckerberg claimed he bought Instagram for its camera technology, not because the social network was on the rise, but the 2012 messages don’t seem to support that statement very well.

In the likelihood that FTC wins this case, Meta could be forced to sell Instagram, WhatsApp, or both. This wouldn’t necessarily mean an immediate change for users, but it would shift the balance in the digital market, according to experts.

Digital sociologists think that Meta would make it easier to regulate social networks individually by the FTC.
One of the major implications will be on things like content moderation, privacy, or the use of personal data.

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“If it gets split, it would be easier for lawmakers, ensuring proper service to users” digital sociologists admit.
There are however fears of who buys if it gets to that .

For instance If a controversial figure like Elon Musk or an investment fund takes control of Instagram, like what happened with Twitter (now X), it’s possible that many users would leave in large numbers for new alternatives that may emerge, like BlueSky.

“But if it falls into the hands of a discreet company, without major visible changes, it’s likely that most people will keep using it as they always have.”

Although Meta does not reveal exactly how much it earns from each app, it is estimated that Instagram generates around $37 million a year, surpassing Facebook’s revenue according to analysts.

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“So of course, Zuckerberg’s eagerness to get out of this case is clear: they can’t afford to lose that income because it would be a catastrophe for Meta” another analyst submits.

The expectations are dicey because the court’s decision will not only affect Meta, but could also open the door to more lawsuits against other big platforms for similar monopoly practices. And at a time when the control of social networks is more questioned than ever, this case could define the future of the digital system in terms of free choice and regulations.

Instagram and WhatsApp which were acquired over a decade ago have become social powerhouses and easily the biggest platforms in that genre.

This looming antitrust trial will be the first big test of President Trump’s Federal Trade Commission’s ability to challenge Big Tech.

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The lawsuit was first filed against Meta — then called Facebook — in 2020, during Trump’s first term. It claims the company bought Instagram and WhatsApp to squash competition and establish an illegal monopoly in the social media market.

FTC contends that Meta has maintained a monopoly by pursuing CEO Zuckerberg’s strategy, “expressed in 2008: ‘It is better to buy than compete.’ True to that maxim, Facebook has systematically tracked potential rivals and acquired companies that it viewed as serious competitive threats.”

U.S. antitrust laws are enforced by both the FTC’s Bureau of Competition and the Antitrust Division of the Department of Justice. The agencies consult before opening any investigation. The Antitrust Division handles all criminal antitrust enforcement.

The FTC,s Bureau of Competition enforces the nation’s antitrust laws, which form the foundation of a free market economy.

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The antitrust laws promote the interests of consumers; they support unfettered markets and result in lower prices and more choices.

The Federal Trade Commission Act and the Clayton Act, both passed by Congress in 1914, give the Commission authority to enforce the antitrust laws.

These laws prohibit anticompetitive mergers and business practices that seek to prevent hard-driving competition, such as monopolistic conduct, attempts to monopolize, and conspiracies in restraint of trade.

The Bureau of Competition investigates potential law violations and seeks legal remedies in federal court or before the FTC’s administrative law judges. The Bureau also serves as a resource for policy makers on competition issues, and works closely with foreign competition agencies to promote sound and consistent outcomes in the international arena.

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WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content.

WhatsApp’s client application runs on mobile devices, and can be accessed from computers.

The service requires a cellular mobile telephone number to sign up.

In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.

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The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion.

It became the world’s most popular messaging application by 2015,and had more than two billion users worldwide by February 2020,confirmed four years later by 200 million new registrations per month.

By 2016, it had become the primary means of Internet communication in regions including the Americas, the Indian subcontinent, and large parts of Europe and Africa.

Instagram is an American photo and short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging.

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Posts can be shared publicly or with preapproved followers. Users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook.

It supports 32 languages including English, Hindi, Spanish, French, Korean, and Japanese.

Instagram was originally distinguished by allowing content to be framed only in a square aspect ratio of 640 pixels to match the display width of the iPhone at the time.

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In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours.

As of January 2019, Stories were used by 500 million people daily.

Instagram was launched for iOS in October 2010 by Kevin Systrom and Mike Krieger. It rapidly gained popularity, reaching one million registered users in two months, 10 million in a year, and one billion in June 2018.

In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016.

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Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens’ mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users.

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