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Opinion

Playing games with telecom tariff hikes

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By Sonny Aragba-Akpore

In what sounded like a death knell or an epilogue as we know it in literature,Association of Licenced Telecoms Operators of Nigeria (ALTON )chairman, Gbenga Adebayo, warned that “if nothing is done, we might begin to see in the new year grim consequences unfolding, such as Service Shedding; Operators may not be able to provide services in some areas and at some times of the day leaving millions disconnected, there will be significant economic Fallout, because businesses will suffer from lack of connectivity, stalling growth and innovation. There will also be national economic disruption where key sectors like security, commerce, healthcare, and education which rely heavily on telecom infrastructure, will face serious disruptions.”

This is frightening should the threat be carried out with full force.

But can the operators act unilaterally?The answer is no and that is where the game begins.

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Only last week the government agreed to demands for tariff hikes in the telecommunication industry. This is expected in the coming weeks, as the government aims to address sustainability challenges in the telecom sector. This implies that prices of calls, data and SMS will go up for the average Nigerian.

However, the hike will fall short of the 100 percent increase requested by service providers, with the government seeking to balance sector growth and protecting Nigerians from excessive financial burdens.Bosun Tijani, the minister of communications, innovation, and digital economy, disclosed this during an industry stakeholder forum in Abuja on Wednesday January 8,2025.

Similarly the NCC introduced the Guidance for the Simplification of Tariffs signed out by NCC Chief on November 25,2024 stating among other things that :”This Guidance is pursuant to the regulatory powers of the Nigerian Communications Commission (Commission) under Sections 3, 108 and 109 of the Nigerian

Communications Act 2003 (Act) as well as relevant subsidiary legislations empowering the Commission in that regard. It is also in furtherance of the mandate of the Commission to regulate communications services and ensure consumer protection in the sector.

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The Commission hereby issues this Amended Guidance for the simplification of tariff plans, bundles and promotional activities that include tariffs. This Guidance is designed to enhance transparency, improve consumer understanding and foster fair competition”.

It doesn’t stop there as the guidelines also elaborate on what is possible: “For the USSD platform, the following information should be included when a subscriber requests details of their tariff plan
o Name of Plan
o Validity Period (if applicable) Indicate rate per second (and rate per
minute) on-net/off-net
o Indicate rate per megabyte/kilobyte/gigabyte
o Indicate rate per SMS on-net/off-net
o The number of Add-ons subscribed to

Additional Conditions for Tariff Approvals
Operators must offer standalone data bundles, at fair prices to avoid tying consumers with products they do not need Bonuses on promotions must be stated in actual value.For all tariff plans, both the Main and Bonus accounts must deplete at rates within stipulated price floors and caps.

Bundles with shorter validity periods should be prioritized for depletion.
Options for subscribers who exhaust their bundle allowance within the stipulated
validity period should include:
o Purchase of a top-up bundle
o Purchase of a new bundle
o Switch to the default rate of his/her plan

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Any Operator wishing to offer services on third-party platforms (Banking applications, etc.) at discounted rates must obtain and comply with the explicit approval received from the Commission (Hot Deals, personalized/ below-the-
line offers, Cashback etc.)

Existing personalised offers approved by the Commission can remain active for the duration of the validity period of the approval. However, the Commission will continue to monitor the market and make necessary
interventions when required.

Below-the-line/personalised offers, Fixed/Fixed Wireless Services, and Device
Financing Propositions must be presented for the Commission’s prior approval process.

No one has ever challenged the powers of telecommunications regulators,the Nigerian Communications Commission (NCC) to regulate the sector which is believed to be the engine room of the economy.

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With over 14% contributions to the Gross Domestic Product’s (GDP) and one the biggest single contributors, telecommunications affects every fabric of the Nigerian life.

Understandably then, if the sector players experience haemorhage as a result of economic headwinds, then the economy is truly troubled.

The operators complain loudly that government may have decided to give out telecom services as palliative to Nigerians against the wishes of of Mobile Network Operators (MNOS) therefore suffocating their business.
They alleged that the regulator is playing games, especially against the backdrop of its inability to hearken to their cries of tariff hike.

But the regulator thinks differently as it says the Nigerian Communications Act (2003) especially sections 108 and 109 empowered it to treat such issues in that regard.

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The position and powers of the regulator have never been questioned by any of the industry stakeholders. What the operators are saying, for instance, is that some of the regulations by the Commission are so stale that they have little or no impact on modern business operations that can lead to growth or renewal of the industry.

At the time, NCC lost the voice to proclaim the provisions of the Act in Sections 108 and 109 which have no tolerance for the meddlesomeness of a minister or even the President of the Republic if he wanted to supervene. The operators did not also test the provisions of the Act in the Court.

One operator confessed in trepidation that “it’s already very tough doing business in Nigeria. We don’t want the government to come after use with all its powers.”one analyst summed up the NCC imbroglio at a time a Minister,s unnecessary place in the gallery truncated the 10% tariff hike which ended up as a Greek gift .And later short lived thus creating telecommunications as palliative to subscribers who do not have an idea of what operators are living through.

Even the operators are obviously ignorant of the floor price template as another analysis summed it up:
“Once a Floor and a Ceiling have been put in place, playing wthin the band doesn’t need the approval of the NCC,” another source affirmed.

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Perhaps in trying to enjoy this regulatory latitude, the operators in 2022 requested for, and got a 10 percent tariff increase on Voice and Data services from the NCC. The Commission reversed itself after a few days, saying the priority of the Minister Isa Pantami was to protect the citizens and ensure justice for all stakeholders. An NCC source told this writer that the reversal was unilaterally done by the minister who coerced the regulator to receive the fall.”

Telecom industry is under heavy burden according to ALTON Chairman, Adebayo.
Emphasizing that without the tariff review, operators cannot continue to guarantee service availability, the ALTON Chairman said though the challenges being faced by the telcos are not new, they have become more acute and more threatening with this passing year.

He noted that rising operational costs, skyrocketing energy costs, the relentless pressure of inflation, and volatile exchange rates, amongst others, have all placed an unsustainable burden on network operators.
Adebayo added that despite these mounting pressures, tariffs have remained stagnant, leaving operators trapped in a financial quagmire.

According to him, the resources needed to maintain, expand, and modernize telecom networks are no longer available and without intervention, “the future of this sector is at grave risk.”

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Keeping the sector afloat
The ALTON Chairman noted that stakeholders have done their best over the years to sustain the sector by upholding the values and importance of telecommunications in society.

“However, let me be clear: our work is far from over. It is not enough to have kept the sector afloat; we must now focus on securing its future. The sustainability challenges we face today are not just a passing storm—they are a clarion call for decisive action to ensure that this industry thrives for generations to come.
Due to the increasing costs, telecom operators in Nigeria have since last year been clamouring for an increase in tariffs.

In a joint statement by the Association of Licensed Telecom Operators of Nigeria (ALTON) and The Association of Telecommunication Companies of Nigeria (ATCON), the operators said the telecom industry is the only industry that has not reviewed its prices despite the rising inflation in the country and other economic realities that warrant increment.

They blamed this on the regulatory restraints that have been preventing them from pricing appropriately.
The Nigerian Communications Commission (NCC) regulates prices in the telecom industry and telecom operators are not allowed to implement any price change without the regulator’s approval.

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The regulator has said a cost-based study is being conducted to determine if it would approve price increments for the operators.

But the 2022 and 2024 proposals as announced by Toriola were truncated in August 2024 when ALTON traded off the proposals because of alleged misrepresentation saying the misrepresentation of the good intention of telecom operators to secure a slight adjustment on end-user tariff on voice calls and data services has led to the carriers slowing down on the push.

The operators, acting under the aegis of Association of Licensed Telecom Operators of Nigeria (ALTON), had sought the imprimatur of the Federal Government, via the Nigerian Communications Commission (NCC), to adjust call and data tariff to reflect cost of operation in the country.

The NCC had refused to accede to their demand, a decision insiders said was based on political expediency. In a pushback, the telcos had said their services should not be used as palliative to cushion the impact of ongoing economic hardships in the country.

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In May 2022,the mobile network operators (MNOS) proposed 40% increase in tariffs.

The operators under the auspices of Association of Licensed Telecommunication Operators of Nigeria (ALTON), proposed a 40 per cent hike in call and SMS tariffs.

The operators said the decision was necessary considering the rising cost of doing business.

A letter to the NCC said the fee for calls will increase from N6.4 to N8.95 while the price cap for SMS will increase from N4 to N5.61.

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The association said the telecommunications industry had been financially challenged by an economic downturn that occurred during the COVID-19 pandemic in 2020 and the ongoing Russia-Ukraine war.

ALTON added that the introduction of the five percent excise duty on telecom service providers has heightened the burden of multiple taxes and levies on the industry.

“ALTON considers it expedient for the telecommunications sector to undergo periodic cost adjustments through the commission’s intervention in order to minimise the impact of the challenging economic issues faced by our members,” it said.

“Upward review of the price determination for voice and data and SMS. Given the state of the economy and the circa 40 per cent increase in the cost of doing business, we wish to request for an interim administrative review of the mobile (voice) termination rate for voice; administrative data floor price, and cost of SMS as reflected in extant instruments.

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“For data services, we wish to request that the commission implements the recommendations in the August 2020 KPMG report on the determination of cost-based pricing for wholesale and retail broadband service in Nigeria. Excerpts from the report are attached and marked ‘Annexure 2’ to provide a further illustration,” it added.

When he spoke unanimously on national tv Toriola said “We at MTN believe we need adjustment of about 100 per cent, I think the industry is pretty much aligned because we are all experiencing the same headwinds. Now, the government is very sensitive to squeezing consumers’ wallets with the pressures that have come from inflation and currency devaluation on consumers.

Toriola was very optimistic that the government of Nigeria will accede to the proposed 100% tariff increase eventually all things being equal.

Toriola carried the cross and burden of the embattled sector when he spoke on national television last week Friday.
While bragging that telecommunications had impacted positively on the economy (he was right anyway) he is worried that not much encouragement has come from government.

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But that is where he miscalculated.

Although he felt justified that a tariff increase is sine quanon,there are several untapped layers of this question.

“So, I’m not sure they will give us 100 per cent, but I am optimistic they will give us something substantial and maybe progressively over the course of the year we can have smaller adjustments that will help us to get back to where we need to be,” Toriola said.

The MTN CEO said that almost every other sector in the country, including aviation and power have increased tariffs except the telecoms industry.

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According to him, all the bodies that look into the statistics of the telecoms industry globally have disclosed that Nigeria has probably the second or third lowest tariffs in the world on data as well as on voice.

If Toriola and his strange bedfellows return to the Floor price determination of 2016 and 2020 and the various studies carried out in that regard ,he will see a number of windows that could address the nightmare and save both the regulator Nigerian Communications Commission (NCC) and the rest of us these agonizing times.

Strangely,non of the operators has hit the maximum threshold of 50 naira per minute because of the competition to outdo each other by playing to the gallery in order to play smart and scurry subscribers attentions.

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Opinion

CBN under Cardoso and $6.83 Billion balance of payments surplus in 2024 that signals economic resurgence

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By Ibrahim Modibbo

Since his appointment as the Governor of the Central Bank of Nigeria, in October 5, 2023, Olayemi Cardoso has continue to bring on board wide-range of macroeconomic reforms, stronger trade performance, and renewed investor confidence in Nigeria’s economy, that were aimed at putting the country back to its economic footing, as a strong economy that is second to none in Africa.
As part of the ongoing reforms, the Central Bank of Nigeria recently announced a Balance of Payments (BOP) surplus of $6.83 billion for the 2024 financial year, marking a decisive turnaround from deficits of $3.34 billion in 2023 and $3.32 billion in 2022, according to a press statement from Mrs Sidi-Ali, Hakama, the Ag. Director, Corporate Communications of the apex bank.
CBN says “the current and capital account recorded a surplus of $17.22 billion in 2024, underpinned by a goods trade surplus of $13.17 billion. Petroleum imports declined by 23.2% to $14.06 billion, while non-oil imports fell by 12.6% to $25.74 billion. On the export side, gas exports rose by 48.3% to $8.66 billion, and non-oil exports increased by 24.6% to $7.46 billion.”
While “remittance inflows remained resilient, with personal remittances rising by 8.9% to $20.93 billion. International Money Transfer Operator (IMTO) inflows surged by 43.5% to $4.73 billion, up from $3.30 billion in 2023, reflecting stronger engagement from the Nigerian diaspora. Official development assistance also rose by 6.2% to $3.37 billion,” the statement added.
Nigeria recorded a net acquisition of financial assets totalling $12.12 billion. Portfolio Investment inflows more than doubled, increasing by 106.5% to $13.35 billion, while resident foreign currency holdings grew by $5.41 billion, indicating stronger confidence in domestic economic stability. Although foreign direct investment fell by 42.3% to $1.08 billion, the overall financial account posted notable gains.
The country’s external reserves increased by $6.0 billion to $40.19 billion by year-end 2024, bolstering its external buffer.
Notably, net errors and omissions narrowed significantly by 79.5% to negative $5.10 billion in 2024, down from $24.90 billion in 2023, reflecting substantial improvements in data availability and capture. This represents a major advance in data accuracy, transparency, and overall reporting integrity.
The 2024 BOP surplus highlights the effectiveness of Nigeria’s ongoing reform agenda. The liberalisation and unification of the foreign exchange market, a disciplined monetary policy approach to managing inflation and stabilising the naira, and coordinated fiscal and monetary measures have all contributed to enhanced competitiveness and investor sentiment.
“The positive turnaround in our external finances is evidence of effective policy implementation and our unwavering commitment to macroeconomic stability,” said the Governor of the Central Bank of Nigeria. “This surplus marks an important step forward for Nigeria’s economy, benefiting investors, businesses, and everyday Nigerians alike,” the statement further noted.

Other notable indicators to building strong economy by this policy include but not limited to a stronger trade performance, particularly in the current and capital accounts, with a surplus of $17.22 billion in 2024, has contributed to the balance of payments surplus. A goods trade surplus of $13.17 billion that will further strengthens the positive trend. The decline in petroleum and non-oil imports also contributes to a more favorable trade balance.
It will noteworthy to note that the CBN’s reforms have increased investor confidence, leading to higher foreign portfolio investment inflows. Portfolio investment inflows more than doubled in 2024, reaching $13.35 billion. This influx of capital indicates a stronger belief in the stability and growth prospects of the Nigerian economy.
The apex bank’s disciplined monetary policy and FX market reforms on the other hand are aimed at managing inflation and stabilizing the Naira, has contributed to a more stable financial system.
The liberalization and unification of the foreign exchange market have led to greater transparency and reduced distortions in the market.
The implementation of an Electronic Foreign Exchange Matching System (EFEMS) further enhances transparency and efficiency in the FX market.
The reforms, including the unification of the exchange rate, have improved Nigeria’s competitiveness and attracted more foreign investment. Testament to this is the clearing of a $7 billion forex backlog which has also boosted the country’s image with foreign investors.
Also, the significant improvements in data availability and capture have led to a marked reduction in net errors and omissions in the balance of payments data. This enhanced data integrity provides a more accurate picture of the country’s economic performance and builds trust with stakeholders.
In conclusion, the combination of strong trade performance, renewed investor confidence, disciplined monetary policy, and improved data integrity, all facilitated by the CBN’s wide-ranging reforms, are key indicators of Nigeria’s economic resurgence. These developments demonstrate the positive impact of the reforms on the nation’s external finances and overall economic stability.

Dr Moddibo, a public analyst, wrote in from Abuja

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CBN leads financial dialogue with JP Morgan, NGX, others, in pre-spring meetings Forum

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By Dr. Ibrahim Modibbo

In anticipation of the International Monetary Fund (IMF) and World Bank Group (WBG) Spring meetings which commenced on Monday, April 21, 2025, the Central Bank of Nigeria (CBN) partnered with J.P. Morgan, the Nigerian Exchange Group (NGX) and Africa Private Capital Association (AVCA) to host a high-profile global forum at Nasdaq MarketSite in New York on Thursday, April 17, 2025, according to press statement by Dr Ibrahim Moddibo.

The forum, titled “The Nigeria Investment Agenda: Pathways for Growth & Global Partnerships,” convened global investors, diaspora leaders, and senior financial stakeholders to examine Nigeria’s macroeconomic prospects and ongoing reform progress.During his commanding address, Governor Olayemi Cardoso outlined his comprehensive reform strategy encompassing monetary tightening, foreign exchange market transparency, and enhanced financial governance.

He emphasized that these initiatives are establishing the foundation for sustainable macroeconomic stability and heralding a new era of transparency and confidence.Governor Cardoso reaffirmed the CBN’s unwavering commitment to rebuilding credibility through orthodox monetary policy, transparency, and consistency.

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“We inherited a crisis of confidence but chose a different path. We’re not turning back,” he stated decisively.In a powerful fireside chat between the Governor and Nobel Prize-winning economist Dr. James Robinson, Reverend Richard L. Pearson Professor at the University of Chicago, Governor Cardoso elaborated on his vision to reestablish the CBN as a credible, trusted institution – rooted in domestic excellence and respected internationally.Mr. Muhammad Sani Abdullahi, Deputy Governor for Economic Policy at the CBN, delivered a macroeconomic update highlighting sharp increases in foreign exchange turnover, emerging signs of disinflation, and strengthening external reserves. “With a market-determined exchange rate and a transparent, rules-based policy framework, confidence is gradually being restored in Nigeria’s economy,” he noted.

Welcoming participants to the forum, Dr. Nkiru Balonwu, Adviser to the CBN Governor on Stakeholder Engagement and Strategic Communication, framed the forum as a key moment in the Bank’s broader engagement strategy. “Today is more than a conversation,” she noted.

It’s about opening the books on the CBN’s transformation story under Governor Cardoso – sharing the facts, interrogating the progress, and looking ahead together at what more can be done to build sustainable partnerships and unlock long-term capital,” she explained.

Another key highlight of the event was the panel discussion entitled “Repricing Nigeria: Assessing the Scope for Sustained Change.” Moderated by Gavin Serkin, Founder of New Markets Media & Intelligence, the panel featured global financial luminaries: Joyce Chang, Chair of Global Research at JPMorgan Chase; Jason Rekate, Global Co-Head of Corporate Banking at Citi; Razia Khan, Chief Economist for Africa & Middle East at Standard Chartered; and Ahmad Zuaiter, Co-Founder & CIO of Jadara Capital Partners. Each panelist provided expert perspectives on Nigeria’s investment landscape, noting renewed international interest driven by improved fundamentals, strengthened governance, and clearer policy direction.

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The CBN Board and Monetary Policy Committee were represented by US-based diaspora members Mr. Robert Agbede, Prof. Melvin Ayogu, and Dr. Aloysius Ordu, underscoring the Bank’s global engagement and commitment to leveraging Nigerian talent worldwide. Temi Popoola, Group CEO of NGX, moderated the Q&A session, while Dr. Olubukola Akinniyi Akinwunmi, Director of Banking Supervision at CBN, delivered the closing remarks.The forum focused on substantive discussions and future prospects: engaging critical voices, evaluating progress, and identifying requirements for building lasting partnerships and attracting long-term capital. Central to this endeavor is a clear objective: reestablishing the CBN as a credible, trusted institution respected globally and dedicated to excellence at home.

Dr. Ibrahim Modibbo, a public affairs analyst writes from Abuja.

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Instagram , WhatsApp troubled by antitrust laws

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By Sonny Aragba-Akpore

While we are yet to grapple with the fate of Tik Tok which President Donald Trump had asked its parent company Byte Dance of China to divest from it’s American operations or be banned, Meta Group, owners of Instagram and WhatsApp, is troubled over antitrust concerns.

The U.S. Federal Trade Commission (FTC) has taken the group to court over anti competition issues.

Specifically, the FTC wants Meta to divest from its two biggest companies in an antitrust trial that could redefine the future of social media.

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And so Meta’s world is troubled as Mark Zuckerberg’s company could be forced to sell Instagram and WhatsApp if it loses the lawsuit that has just begun in the U.S.

The FTC has accused Zuckerberg’s company of having bought both platforms to eliminate competition and maintain a monopoly on social media.

If the court rules against them, it would be a historic blow to the tech giant.

Zuckerberg acquired Instagram in 2012, and then, two years later,(2014) completed his trio by buying WhatsApp.

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Facebook is the third leg of the trio and this easily makes the group the largest tech owner in the world.

Although these acquisitions were approved by the FTC itself at that time ,but now this lawsuit seeks to reverse that approval, arguing that the purchase was not for innovation but to “neutralize” emerging rivals like Instagram which was acquired in 2012 and thus take control of the entire market.

The FTC claims that Meta has used its financial muscle to block competition, buying up emerging apps instead of competing with them, and it has been doing this since 2008! Everything is based on 2012 emails where Zuckerberg had expressed concern about Instagram’s rapid growth compared to Facebook’s performance (which was his only app at the time). In those emails, Zuckerberg admitted it was better to buy than to compete. And so he did, acquiring the app years later.

“On the other hand, he also bought WhatsApp, and of course that reinforces the FTC’s accusation. Meta strengthened its control over the digital system, keeping these apps as separate platforms but under the same power structure” analysts reason.

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Meta has not denied the purchases, even though it rejects having acted in an anti-competitive way, calling the case a “weak lawsuit that ignores reality,” since they believe they face strong competition from platforms like TikTok, YouTube or X among many other apps.

During the trial, Zuckerberg claimed he bought Instagram for its camera technology, not because the social network was on the rise, but the 2012 messages don’t seem to support that statement very well.

In the likelihood that FTC wins this case, Meta could be forced to sell Instagram, WhatsApp, or both. This wouldn’t necessarily mean an immediate change for users, but it would shift the balance in the digital market, according to experts.

Digital sociologists think that Meta would make it easier to regulate social networks individually by the FTC.
One of the major implications will be on things like content moderation, privacy, or the use of personal data.

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“If it gets split, it would be easier for lawmakers, ensuring proper service to users” digital sociologists admit.
There are however fears of who buys if it gets to that .

For instance If a controversial figure like Elon Musk or an investment fund takes control of Instagram, like what happened with Twitter (now X), it’s possible that many users would leave in large numbers for new alternatives that may emerge, like BlueSky.

“But if it falls into the hands of a discreet company, without major visible changes, it’s likely that most people will keep using it as they always have.”

Although Meta does not reveal exactly how much it earns from each app, it is estimated that Instagram generates around $37 million a year, surpassing Facebook’s revenue according to analysts.

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“So of course, Zuckerberg’s eagerness to get out of this case is clear: they can’t afford to lose that income because it would be a catastrophe for Meta” another analyst submits.

The expectations are dicey because the court’s decision will not only affect Meta, but could also open the door to more lawsuits against other big platforms for similar monopoly practices. And at a time when the control of social networks is more questioned than ever, this case could define the future of the digital system in terms of free choice and regulations.

Instagram and WhatsApp which were acquired over a decade ago have become social powerhouses and easily the biggest platforms in that genre.

This looming antitrust trial will be the first big test of President Trump’s Federal Trade Commission’s ability to challenge Big Tech.

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The lawsuit was first filed against Meta — then called Facebook — in 2020, during Trump’s first term. It claims the company bought Instagram and WhatsApp to squash competition and establish an illegal monopoly in the social media market.

FTC contends that Meta has maintained a monopoly by pursuing CEO Zuckerberg’s strategy, “expressed in 2008: ‘It is better to buy than compete.’ True to that maxim, Facebook has systematically tracked potential rivals and acquired companies that it viewed as serious competitive threats.”

U.S. antitrust laws are enforced by both the FTC’s Bureau of Competition and the Antitrust Division of the Department of Justice. The agencies consult before opening any investigation. The Antitrust Division handles all criminal antitrust enforcement.

The FTC,s Bureau of Competition enforces the nation’s antitrust laws, which form the foundation of a free market economy.

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The antitrust laws promote the interests of consumers; they support unfettered markets and result in lower prices and more choices.

The Federal Trade Commission Act and the Clayton Act, both passed by Congress in 1914, give the Commission authority to enforce the antitrust laws.

These laws prohibit anticompetitive mergers and business practices that seek to prevent hard-driving competition, such as monopolistic conduct, attempts to monopolize, and conspiracies in restraint of trade.

The Bureau of Competition investigates potential law violations and seeks legal remedies in federal court or before the FTC’s administrative law judges. The Bureau also serves as a resource for policy makers on competition issues, and works closely with foreign competition agencies to promote sound and consistent outcomes in the international arena.

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WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content.

WhatsApp’s client application runs on mobile devices, and can be accessed from computers.

The service requires a cellular mobile telephone number to sign up.

In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client.

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The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion.

It became the world’s most popular messaging application by 2015,and had more than two billion users worldwide by February 2020,confirmed four years later by 200 million new registrations per month.

By 2016, it had become the primary means of Internet communication in regions including the Americas, the Indian subcontinent, and large parts of Europe and Africa.

Instagram is an American photo and short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging.

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Posts can be shared publicly or with preapproved followers. Users can browse other users’ content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook.

It supports 32 languages including English, Hindi, Spanish, French, Korean, and Japanese.

Instagram was originally distinguished by allowing content to be framed only in a square aspect ratio of 640 pixels to match the display width of the iPhone at the time.

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In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor, Snapchat, which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours.

As of January 2019, Stories were used by 500 million people daily.

Instagram was launched for iOS in October 2010 by Kevin Systrom and Mike Krieger. It rapidly gained popularity, reaching one million registered users in two months, 10 million in a year, and one billion in June 2018.

In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016.

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Although often admired for its success and influence, Instagram has also been criticized for negatively affecting teens’ mental health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users.

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