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By Kayode Sanni-Arewa

Lagos-based perfume merchant and founder of Dhamma Perfumes, makers of FAB-LAB and ARO-FAC fragrances, Obi Ubaka, has shared a detailed roadmap for thriving in the perfume industry. He emphasizes that success hinges on building a unique brand identity, mastering both the art and science of fragrance creation, and staying attuned to the ever-evolving market landscape.

Ubaka, who operates from Block 6 Above Plaza, Trade Fair Complex along the Lagos-Badagry Expressway, explained that the fragrance business demands a rare blend of artistic vision, business acumen, integrity, and persistence.

He also described his brand as the type that helps people boost their confidence and stand out through fashion world, adding that his years of experience in the business of selling of designer perfumes for wholesale and retail customers has given him requisite knowledge and experience to speak as an authority within that business climate.

While fielding questions on navigating the scented landscape and essential strategies for perfume business success, Obi said; “The perfume industry, a multi-billion dollar global market, is fiercely competitive. To carve out a niche and thrive, aspiring perfumers and entrepreneurs need a strategic roadmap that encompasses creative prowess, market awareness, and operational efficiency. Let’s explore the core elements of this fragrant formula or let me say defining one’s niche and target audience, before embarking on scent business, a crucial first step is identifying your target audience. Who are you trying to reach? What are their aspirations, lifestyle, and scent preferences? Understanding these demographics allows you to invest in fragrances that resonate deeply.

In this business merchants must also be conversant about the raw materials used in producing them. Deep knowledge of fragrance ingredients, including natural essential oils, absolutes, and synthetic aroma chemicals must always be noted to ascertain the veracity of their quality and how long they can stay on the persons wearing them. Understanding the classification and composition of scents; citrus, floral, woody, oriental, etc. and how to blend them harmoniously to create a balanced and appealing fragrance profile should never be compromised. Mastering the techniques to create perfumes that have staying power (longevity) and a noticeable presence (projection) must be part of what should be appreciated in this very lucrative business.

On the issue of safety and regulations, Obi added, “well what I can say about this is that adhering to industry safety standards and regulations regarding fragrance ingredients and labeling is very important and of course every business owner must be law abiding and protect industry extant guidelines. One must also consider taking perfumery courses, working with experienced perfumers, or investing in resources that provide in-depth knowledge of fragrance formulation.”

In crafting a compelling brand story and identity, the founder of Dhamma Perfumes, makers of FAB-LAB and ARO-FAC fragrances added, “In a saturated market, a strong brand story differentiates you from the competition and moreover, you must have integrity. For example, this number, +234806 519 7515 has been my mobile for decades, since I have nothing to hide. The number has not changed. Besides that, your brand story should equally communicate your values, inspiration, and the unique philosophy behind your fragrances. You must develop a consistent and engaging marketing strategy that effectively communicates your brand story to your target audience through various channels.

“E-commerce Website is another important tool to expand the frontiers of perfume business from market research and product development to packaging design, branding, marketing, and choosing the right sales channels. A user-friendly website with high-quality product images, detailed descriptions, and secure online ordering will also be an advantage, while also building a sound and symbiotic relationship with logistics companies and others who are in the business dispatch services. Similarly, engaging with your target audience on social media platforms like Instagram, Facebook, Whatsapp, and Pinterest, showcasing your brand, and building a community around your fragrances must also be accommodated and considered.”

When asked about the unique role of packaging in the success of a perfume brand he said, “Packaging plays a critical role in conveying brand identity and influencing purchase decisions. We always advise stakeholders in the perfume business value chain about high-quality packaging that reflects the brand’s aesthetics and protects the fragrance. Consider sustainable packaging options to appeal to environmentally conscious consumers.

“Beyond that a serious minded merchant must also think about staying ahead of trends in the ever-evolving fragrance industry; this includes continuous learning and market research, these are very essential. You must also follow industry publications, attend trade shows, monitor social media trends, and engage with customers to understand their evolving preferences. Adaptability and innovation are key to long-term success,” Obi stated.

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The United States has directed Nigerians and other foreign nationals seeking green cards to return to their home countries to complete the application process.

The directive was announced on Friday in a press statement issued by the US Citizenship and Immigration Services (USCIS).

The agency explained that the policy was intended to restore what it described as the “original intent” of US immigration law.
USCIS spokesman, Zach Kahler, stated that the new policy would help reduce the number of migrants who remain illegally in the United States after unsuccessful residency applications.

According to the statement, except under extraordinary circumstances, foreigners seeking adjustment of status will now be required to process their residency applications through US consular offices abroad under the supervision of the United States Department of State.

The agency stated: “We’re returning to the original intent of the law to ensure aliens navigate our nation’s immigration system properly. From now on, an alien who is in the U.S. temporarily and wants a Green Card must return to their home country to apply, except in extraordinary circumstances.”
Kahler added: “This policy allows our immigration system to function as the law intended instead of incentivising loopholes. When aliens apply from their home country, it reduces the need to find and remove those who decide to slip into the shadows and remain in the U.S. illegally after being denied residency.”
USCIS explained that the new directive would mainly affect temporary visitors, including students, tourists and workers who entered the United States on nonimmigrant visas.
“Nonimmigrants, like students, temporary workers, or people on tourist visas, come to the U.S. for a short time and for a specific purpose. Our system is designed for them to leave when their visit is over. Their visit should not function as the first step in the Green Card process,” the statement added.
The agency further stated that processing residency applications through consular offices abroad would help free up limited agency resources for other immigration priorities.

According to USCIS, the policy would enable the agency to focus more on applications involving victims of violent crimes, human trafficking cases, naturalisation requests and other immigration services within its jurisdiction.
“The law was written this way for a reason, and despite the fact that it has been ignored for years, following it will help make our system fairer and more efficient,” the statement noted.
In December 2025, former US President Donald Trump temporarily suspended the processing of green card and citizenship applications filed by Nigerians and nationals of other countries newly added to the US travel ban, according to a CBS News report.

The suspension affected legal immigration applications handled by USCIS and mainly targeted immigrants from selected African and Asian countries.
Many of those affected were already living legally in the United States and were seeking to adjust their immigration status or become American citizens.

The Trump administration also directed USCIS to freeze all immigration petitions, including applications for permanent residency and citizenship, from nationals of 19 countries covered by the travel ban announced in June.

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Hon. Dr. Akpodiete Olotu JP, Executive Director of the Olotu & Ekuogbe Rowland Akpodiete Foundation, chaired the 3rd Annual Inter-House Athletics Competition and Send Forth Ceremony at Iwhreko Primary School on May 21, 2026. The event took place at the school premises and brought together students, staff, parents, and guests for a day of sports and celebration.

Dr. Olotu Akpodiete was accompanied by Amb. Comr. Kpohraror Emmanuel, an old boy of Iwhreko Primary School. His presence highlighted the importance of alumni giving back and supporting the growth of their former school and the younger generation.

In her welcome address, Headteacher Chief Mrs. Eyamu welcomed guests, parents, and participants. She encouraged parents to remain actively involved in their children’s education, stating that parental support strengthens students’ sense of belonging and motivates them to excel. She also expressed appreciation to the Olotu & Ekuogbe Rowland Akpodiete Foundation for its continued support to the school.

Speaking as Chairman of the occasion, Hon. Dr. Olotu Akpodiete thanked the headteacher and students for the warm reception. He commended the school for organizing the event to promote talent, discipline, and unity among pupils. He assured that the foundation would continue to support the students and the school to drive development and growth.

The 3rd Annual Inter-House Athletics Competition and Send Forth served as both a platform to showcase student talent and a send-off for graduating pupils. The ceremony reinforced the role of community-driven initiatives in advancing education and youth development in Ughelli.