Opinion
TikTok livestream and FIFA World Cup 2026
By SonnyAragba-Akpore
With an upgraded number of teams from 32 to 48 as the new normal, the game of Football gets more exciting as FIFA and TikTok announce a partnership that will make viewing the matches seamlessly available via livestream. 30 content creators have also been appointed to document behind-the-scenes activities, ready for streaming.
The partnership between FIFA and TikTok will run until December 2026 in the first instance. This is the first of its kind in football history, making the matches more accessible, with an innovative partnership set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026™.
TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to enhanced collaboration and integration, enabling TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including more original content, while becoming the go-to place for fans and creators throughout the tournament.
This first-of-its-kind Preferred Platform agreement builds on the groundbreaking tie-up between FIFA and TikTok for the FIFA Women’s World Cup 2023™, which resulted in tens of billions of views. TikTok says that users can access its FIFA World Cup 2026 hubs within the main TikTok app by searching “FIFA World Cup.” These hubs are powered by TikTok Gameplan, a suite of products designed to help sports teams, leagues, and broadcasters increase discovery and deepen fan engagement. “The hub is where users can go to discover content, creators, and broadcaster highlights from the tournament.” The TikTok innovation is happening for the first time at a time FIFA upgraded the number of teams participating in the 2026 World Cup tournaments from 32 to 48 teams spread in 12 groups of 4 teams each.
TikTok last week announced the launch of a new stand-alone app in the United States of America (USA). The app will be dedicated to cultural milestones like the upcoming FIFA World Cup. The new app is named and styled TikTok Pro Events, and “allows users to engage with other fans, explore trending videos, and access curated creator feeds. TikTok says users aged 18 and above can earn “Stars,” “which can be redeemed for exclusive benefits, by completing fan-focused activities within the app, such as searching for trending hashtags, visiting the FIFA World Cup hub, and sharing content.
These exclusive benefits include official FIFA World Cup merchandise through a dedicated in-app redemption store, TikTok Shop coupons, or the opportunity to direct TikTok-funded charitable donations through a partnership with Feeding America. The new concept will elevate access, opportunities and promotion of original content for fans as part of FIFA’s strategy to engage with third-party social platforms. The Partnership will be anchored by TikTok’s FIFA World Cup 2026™ hub and include behind-the-scenes access, a global creator programme and more.
Event’s Media Partners to benefit from additional curated content and live-streaming possibilities. FIFA Secretary General Mattias Grafstrom was quoted as saying that “FIFA’s goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible, and we can’t think of a better way to further that mission during the biggest event in sports history than to have TikTok as the tournament’s first Preferred Platform,” “This is an innovative and creative collaboration that will connect more fans across the globe to the FIFA World Cup in unprecedented ways, bringing them behind the curtain and closer to the action than ever before. As football grows and evolves – uniting an increasing number of people – so should the way it is shared and promoted.”
Running until the end of 2026, the partnership also unlocks significant opportunities for official FIFA World Cup 2026 Media Partners on TikTok, including the ability to live-stream parts of matches, post more curated clips and access special content produced by FIFA for TikTok. Broadcasters will also be able to monetise their FIFA World Cup™ coverage through TikTok’s premium advertising solutions. Finally, TikTok will implement anti-piracy policies that support and protect FIFA’s intellectual property.
The Preferred Platform partnership will be anchored by TikTok’s immersive FIFA World Cup 2026 hub, a bustling nexus powered by TikTok Gameplan that will enable fans to discover engaging content that brings the 48-team tournament to life alongside match ticket and viewing information, as well as participation incentives like custom stickers, filters and gamification features. For the first time, FIFA and TikTok will build a robust creator programme that will provide a select group of global TikTok creators with game-changing access to incredible behind-the-scenes moments such as press conferences and training sessions- and, in the process, give fans unique, relatable perspectives on the FIFA World Cup experience on TikTok.
Additionally, a wide group of creators will receive the opportunity to use and co-create FIFA archival footage. “Football has experienced explosive global growth on TikTok over the past few years, and as FIFA’s first-ever Preferred Platform, we’re excited for fans to experience the FIFA World Cup 2026 beyond the 90 minutes, with exclusive content and unprecedented creator access,” said James Stafford, Global Head of Content, TikTok. During this World Cup, TikTok users will experience a dedicated FIFA World Cup 2026 Hub featuring custom stickers, gamification, and behind-the-scenes content from 30 global Creator Correspondents.
Fans can also track live conversations and trending clips on the newly launched TikTok Pro Events standalone app. The tournament, taking place from June 11 to July 19, 2026, across 16 host cities in the US, Canada, and Mexico, brings a major shift in how fans follow soccer online. Key features and experiences users will encounter on TikTok include the Main App Hub is accessible by searching “FIFA World Cup, this nexus is powered by TikTok Gameplan. It aggregates official match schedules, ticket information, viewing details, and user-generated content. A standalone app built specifically for US users aged 18+ to track live conversations and participate in fan activities to earn in-app rewards like “Stars”.
FIFA and TikTok selected a global team of 30 content creators to provide exclusive behind-the-scenes access to press conferences, training sessions, and the fan experience. Creators and fans will gain access to co-create content using historical FIFA archive footage.
Despite the prospects of innovation, Tok has received queries on how it is protecting the data of Americans. For instance, on May 29, 2026, U.S. Democratic Senator Ed Markey formally asked TikTok’s newly formed U.S. joint venture and cloud computing giant Oracle(ORCL.N) to open a new tab to explain how they are protecting the personal data of American users and preventing foreign entities from influencing which videos American users are shown on the app.
The move comes four months after TikTok’s Chinese owner, ByteDance, finalised a deal to transfer control of the app’s U.S. user data and operations to the joint venture TikTok USDS in a bid to avoid a government ban on the platform, which is used by more than 200 million Americans.
“The divestment deal has left Congress and the American people rightfully wondering whether President Trump’s TikTok deal is a national security risk,” Markey said in letters to Oracle and TikTok USDS. Oracle is one of TikTok USDS JV’s three managing investors. In January, TikTok said the venture will retrain, test and update TikTok’s content recommendation algorithm on U.S. user data, and the algorithm will be secured in Oracle’s U.S. cloud.
TikTok USDS, Oracle and the White House did not immediately respond to requests for comment. Lawmakers have expressed frustration with the lack of details about the transaction but have yet to hold any hearings. President Donald Trump opted not to enforce a law passed in April 2024 requiring ByteDance to sell its U.S. assets by the following January or face a ban – a measure upheld by the Supreme Court.
ByteDance said TikTok USDS Joint Venture LLC will protect U.S. user data, apps and algorithms through data privacy and cybersecurity measures. It has disclosed few details about the divestiture. Markey asked Oracle and TikTok USDS to release details on “how they are protecting against national security risks, including potential Chinese-driven algorithmic manipulation.” He also urged Oracle to detail its contractual terms for the review of the underlying ByteDance source code.
Opinion
Beyond the Politics of Name-Calling: Time to Put Development Front and Center
By Dr. Osamhanze Akugbe Idahosa.
Nigerian politics has a familiar rhythm that repeats itself with the certainty of the rainy season. As an election approaches, the airwaves fill not with policy proposals or development blueprints, but with recycled scandals, resurrected controversies, and character assassinations dressed up as accountability. Old files are reopened. Rumours are given new life. Personalities are dissected forensically, while the economy — the very thing that determines whether ordinary Nigerians eat, work, and hope — is left to fend for itself in the background noise.
This is not new. It is, in fact, a pattern the late Professor Claude Ake diagnosed with uncomfortable precision decades ago. In his enduring body of work on how politics has underdeveloped Africa, Ake argued that the continent’s governing elites have rarely treated development as politics’ central business. Instead, politics became the prize — an unrelenting contest for power and its spoils, disconnected from any serious commitment to transforming people’s material conditions. Development was talked about, promised, and occasionally budgeted for, but it was never the organizing logic of governance. Power for its own sake was.
Nigeria, in many painful ways, has continued to prove Ake right. A country blessed with abundant human capital, fertile land, solar potential across its northern belt, gas reserves that could power industries for generations, and a youthful population bursting with energy and ambition, still finds itself struggling with basic questions of electricity, food security, and job creation. The paradox is not a mystery. It is the direct consequence of a political culture that majors on the minor and minors on the major—one where cutthroat politicking consistently displaces the harder, slower, less theatrical work of nation-building.
The Noise That Drowns Out the Signal
Every election cycle in Nigeria seems to produce its own theatre of distraction. Certificates are questioned. Personal histories are excavated. Allegations, some genuine and many manufactured for effect, are deployed not to inform the electorate but to overwhelm them. The result is a public conversation so saturated with noise that the signal — what each aspirant actually intends to do about unemployment, inflation, infrastructure decay, and industrial collapse — gets lost entirely.
This is not to say that character and integrity do not matter in leadership. They do, profoundly. But there is a difference between legitimate scrutiny of a candidate’s fitness for office and the wholesale substitution of personality warfare for policy debate. When name-calling becomes the primary currency of political engagement, it does more than distract; it actively erodes the electorate’s capacity to hold anyone accountable for economic outcomes, because the entire conversation has shifted away from outcomes altogether.
What 2027 Should Really Be About
As Nigeria edges toward the 2027 electioneering season, there is a genuine opportunity to break this cycle — but only if electorates themselves insist on it. The question voters ask of every aspirant should not primarily be “what has this person done to embarrass their opponent,” but rather “what, brick by brick, will this person do to build an economy that works?”
Brick by brick is the operative phrase, because national economic transformation is not a single grand gesture. It is the cumulative result of deliberate choices: stable macroeconomic policy that tames inflation without strangling growth; a manufacturing and agro-industrial base that converts raw endowments into finished value rather than exporting them raw; an education and skills pipeline that matches the needs of a modern economy; an investment climate credible enough to attract long-term capital rather than speculative inflows; and an energy infrastructure reliable enough to let businesses plan beyond the next generator refueling.
None of this makes for exciting soundbites. It does not trend the way a scandal trends. But it is the substance that determines whether Nigeria remains a country of enormous unrealized potential or becomes genuinely competitive within the comity of nations — able to stand alongside the economies it is so often, and so wistfully, compared to.
Change for the Sake of Change Is Not Change
The revered Benin monarch, Oba Ewuare II, recently offered a formulation that deserves wider circulation in the run-up to 2027: change should not be pursued for its own sake, but only where it promises something demonstrably better than what already exists. This is a subtle but important corrective to a political culture that often treats “change” as a self-justifying slogan, detached from any rigorous comparison of what is being offered versus what is being replaced.
Applied to Nigeria’s coming election, the royal father’s counsel suggests a discipline that both aspirants and voters would do well to adopt. Aspirants should be pressed to show, in concrete, measurable terms, how their vision improves on the present—not merely that they are different from the incumbent or from a rival. And voters should resist the seduction of change as spectacle, insisting instead on change as substance: a credible, costed, and coherent pathway to shared prosperity.
A Call to Refocus
Nigeria’s governing class, and the political ecosystem that surrounds it — commentators, party strategists, media platforms, and yes, the electorate itself — bear collective responsibility for the terms on which political contests are fought. If the 2027 cycle is allowed to descend, once again, into a contest of who can most effectively humiliate whom, the country will have squandered another opportunity to have the conversation it desperately needs: the conversation about how to convert its abundant natural and human endowments into the kind of broad-based prosperity that reduces poverty, creates jobs, and restores national dignity.
Professor Ake’s warning was never simply academic. It was a call to reorder national priorities before politics as usual consumes what remains of the country’s developmental promise. As 2027 approaches, that call deserves to be heard again — not as a lament, but as an instruction: look beyond the name-calling, beyond the personality contests, and ask instead what each aspirant will actually build.
Dr. Osamhanze Akugbe Idahosa is of the Africa Development Studies Center and writes from Abuja.
Opinion
Wike and the APC Governors’ Nightmare
By Osamhanze Idahosa.
A peculiar kind of fear grips a ruling party when its coalition arithmetic no longer adds up, and Nigeria’s All Progressives Congress is living through it. On the surface, the story is simple: Nyesom Wike, Minister of the Federal Capital Territory and, by card-carrying membership, still a leader of the opposition Peoples Democratic Party, has been accused by the APC Governors’ Forum of working against President Bola Tinubu’s re-election. Underneath that surface, however, is a far more revealing story about governance, internal democracy, and the political cost of treating power as an inheritance rather than a performance review.
Let us be honest about the sequence of events. Wike joined the Tinubu government as a strategic bridge — a PDP heavyweight whose presence in the cabinet would blunt opposition unity and lend the administration a cross-party sheen. He accepted the role with an unusual and, for Nigerian politics, almost unfashionable clarity: he would serve the President loyally in office while keeping his own political house, the PDP structure in Rivers State and beyond, intact. That was never a secret arrangement. It was the deal, stated openly from day one.
What has changed is not Wike’s position. What has changed is that his hybrid arrangement, once tolerated as a curious footnote, has become politically dangerous to a specific class of APC governors — and it is worth naming why.
The Primaries Came Home to Roost
Across several states, the APC’s primary election season was less a democratic exercise than a coronation.
Sitting governors and their anointed successors cleared the field through disqualifications, last-minute substitutions, and delegate lists that read more like loyalty registers than voter rolls. Heavyweights with genuine grassroots followings — men and women who had built name recognition, delivered constituency projects, or simply outworked the anointed candidate — were shown the door. Some were persuaded to “wait their turn.” Others were not persuaded at all.
Politics abhors a vacuum, and disenchanted heavyweights do not simply retire from public life because a governor prefers someone else. They look for a vehicle. Right now, the PDP structure that Wike has kept oiled and functional — even while sitting in an APC cabinet — is the most obvious vehicle available. That is not Wike engineering a rebellion; that is Wike’s continued political relevance meeting a supply of aggrieved politicians that the APC governors themselves created.
Whose Nightmare, Exactly?
It is important to be precise about who is actually frightened, because “the APC” is not a single, undifferentiated body with one uniform interest.
The governors sounding the loudest alarm tend to fall into two overlapping categories. First, governors who cannot seek re-election and have instead positioned themselves — or their preferred proxies — for Senate seats or other offices, and who now worry that a resurgent opposition vehicle could deny them or their anointed successors a soft landing. Second, and more damning, governors and their candidates whose only real campaign asset is proximity to the President’s name, because their own tenure in office has not generated a record voters would queue up to reward.
Put simply: the governors are not afraid of Wike as a person. They fear what an alternative platform does to a race they planned to win by default. A governor with roads, schools, hospitals, and jobs to show for two terms does not lie awake worrying that a PDP structure exists in the next local government. It is the governor — or the imposed proxy — with nothing but a party logo and the President’s coattails who feels the tremor.
A Forum Resolution Is Not a Governance Plan
The APC Governors’ Forum’s response — resolving to reject any “alliance or political arrangement” that could undermine the President’s re-election or the party’s candidates — is a legitimate defensive move on paper. No party is obliged to tolerate parallel structures that split its votes. But a resolution passed in a closed-door meeting in Abuja does not, by itself, rebuild the trust that a mismanaged primary destroyed in a local ward. It does not return a disqualified aspirant’s confidence in the process. It does not convert an imposed candidate into a popular one. Institutional discipline can constrain Wike’s coalition partners at the margins; it cannot manufacture the credibility that internal democracy would have produced for free.
The Lesson, Stated Plainly
Wike’s sphere of direct political command is one state out of thirty-six. That a single minister with a one-state base can rattle an entire governors’ forum controlling more than two-thirds of the federation is not a testament to his genius alone — it is an indictment of how thinly some of these governors’ popularity is actually rooted. Politicians who open their primaries, let the ballot decide, and then spend their tenure governing rather than merely occupying office need not fear an opposition figure of any size. Their performance becomes their coalition. Their record becomes their firewall.
The APC governors’ nightmare, then, is not really Nyesom Wike. It is the mirror he has, perhaps unintentionally, held up to their own governance report cards. Until they learn that lesson, every election cycle will produce a new version of this same anxiety, regardless of which minister or opposition figure happens to be standing nearby when the aggrieved go looking for a platform.
Dr Idahosa Oshamanze is the Vice President of Africa Development Study Centre, ADSC, he wrote from Abuja.
Opinion
Wike and the APC Governors’ Nightmare
By Osamhanze Idahosa
A peculiar kind of fear grips a ruling party when its coalition arithmetic no longer adds up, and Nigeria’s All Progressives Congress is living through it. On the surface, the story is simple: Nyesom Wike, Minister of the Federal Capital Territory and, by card-carrying membership, still a leader of the opposition Peoples Democratic Party, has been accused by the APC Governors’ Forum of working against President Bola Tinubu’s re-election. Underneath that surface, however, is a far more revealing story about governance, internal democracy, and the political cost of treating power as an inheritance rather than a performance review.
Let us be honest about the sequence of events. Wike joined the Tinubu government as a strategic bridge — a PDP heavyweight whose presence in the cabinet would blunt opposition unity and lend the administration a cross-party sheen. He accepted the role with an unusual and, for Nigerian politics, almost unfashionable clarity: he would serve the President loyally in office while keeping his own political house, the PDP structure in Rivers State and beyond, intact. That was never a secret arrangement. It was the deal, stated openly from day one.
What has changed is not Wike’s position. What has changed is that his hybrid arrangement, once tolerated as a curious footnote, has become politically dangerous to a specific class of APC governors — and it is worth naming why.
The Primaries Came Home to Roost
Across several states, the APC’s primary election season was less a democratic exercise than a coronation.
Sitting governors and their anointed successors cleared the field through disqualifications, last-minute substitutions, and delegate lists that read more like loyalty registers than voter rolls. Heavyweights with genuine grassroots followings — men and women who had built name recognition, delivered constituency projects, or simply outworked the anointed candidate — were shown the door. Some were persuaded to “wait their turn.” Others were not persuaded at all.
Politics abhors a vacuum, and disenchanted heavyweights do not simply retire from public life because a governor prefers someone else. They look for a vehicle. Right now, the PDP structure that Wike has kept oiled and functional — even while sitting in an APC cabinet — is the most obvious vehicle available. That is not Wike engineering a rebellion; that is Wike’s continued political relevance meeting a supply of aggrieved politicians that the APC governors themselves created.
Whose Nightmare, Exactly?
It is important to be precise about who is actually frightened, because “the APC” is not a single, undifferentiated body with one uniform interest.
The governors sounding the loudest alarm tend to fall into two overlapping categories. First, governors who cannot seek re-election and have instead positioned themselves — or their preferred proxies — for Senate seats or other offices, and who now worry that a resurgent opposition vehicle could deny them or their anointed successors a soft landing. Second, and more damning, governors and their candidates whose only real campaign asset is proximity to the President’s name, because their own tenure in office has not generated a record voters would queue up to reward.
Put simply: the governors are not afraid of Wike as a person. They fear what an alternative platform does to a race they planned to win by default. A governor with roads, schools, hospitals, and jobs to show for two terms does not lie awake worrying that a PDP structure exists in the next local government. It is the governor — or the imposed proxy — with nothing but a party logo and the President’s coattails who feels the tremor.
A Forum Resolution Is Not a Governance Plan
The APC Governors’ Forum’s response — resolving to reject any “alliance or political arrangement” that could undermine the President’s re-election or the party’s candidates — is a legitimate defensive move on paper. No party is obliged to tolerate parallel structures that split its votes. But a resolution passed in a closed-door meeting in Abuja does not, by itself, rebuild the trust that a mismanaged primary destroyed in a local ward. It does not return a disqualified aspirant’s confidence in the process. It does not convert an imposed candidate into a popular one. Institutional discipline can constrain Wike’s coalition partners at the margins; it cannot manufacture the credibility that internal democracy would have produced for free.
The Lesson, Stated Plainly
Wike’s sphere of direct political command is one state out of thirty-six. That a single minister with a one-state base can rattle an entire governors’ forum controlling more than two-thirds of the federation is not a testament to his genius alone — it is an indictment of how thinly some of these governors’ popularity is actually rooted. Politicians who open their primaries, let the ballot decide, and then spend their tenure governing rather than merely occupying office need not fear an opposition figure of any size. Their performance becomes their coalition. Their record becomes their firewall.
The APC governors’ nightmare, then, is not really Nyesom Wike. It is the mirror he has, perhaps unintentionally, held up to their own governance report cards. Until they learn that lesson, every election cycle will produce a new version of this same anxiety, regardless of which minister or opposition figure happens to be standing nearby when the aggrieved go looking for a platform.
Dr Idahosa Oshamanze is the Vice President of Africa Development Study Centre, ADSC, he wrote from Abuja.
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